SEO Brand Identity
Objective
Create a new brand name and identity for a new SEO website launch in 2019.
Role
Market research, Competitor Analysis, Product strategy and Brand Identity. Logo design.
Deliverables
Company Brand Book
Solution
I researched competitors close to Dynamic based on business information from the founder of the company.
I wanted to use trending colour palettes for 2019 to built a bold brand identity for the Dynamic team to launch their new website to have a competitive edge. The style and messaging were an important part of the proposal which I worked on with the founder to ensure the tone of the design was in line with the culture of the company and their objectives.
